Experience

Digital Marketing Associate

Kayo Conference Series

CSS and HTML backend/frontend development for the brand's website
Conducting competitive research and analysis for partners to expand recruitment channels, and investment partners to expand fundraising connections for brand that resulted in higher ticket sales
Vast software knowledge including Mailchimp, Chamaileon, Cvent, Insightly, Ticketspice and Hubspot integration
Directly managing the brand's LinkedIn and YouTube presence
Ticketing event marketing and target audience recruitment
Strategized campaigns and social media to drive higher conversions

Lighthouse Labs RVA

Creating marketing content for website/blog, newsletters, publications, and social media for Lighthouse Labs; including written and visual components.
Conducting competitive research and analysis for pipeline partners to expand recruitment channels, and investment partners to expand fundraising connections for portfolio
Assisting with fundraising efforts and outreach for corporate partners and individual donors that support our non-profit efforts
Helping manage Lighthouse Labs social media presence on CrunchBase, Facebook, LinkedIn, AngelList, Instagram, YouTube etc.

Boxwood Home Staging

Maintaining user engagement on social media platforms, specifically Instagram and Like to Know It
Analyzing current business practices and data while offering improvement strategies
Linking and posting various products with affiliate links for optimal commission for the brand
Designing content and outreach methodology for high social engagement for over 50,000 followers

Lifetraxx

Develop and execute a strategy, system, practical organization, and working calendar for creative, engaging, and sustained social media posts across major external social platforms.
Craft, arrange, schedule, and co-post a modest yet steady flow of visually and emotionally compelling social media message content (static and video posts), centered around music and the power of music, across the major social media platforms

Corporate Foundations and Relations - James Madison University

Creating active and engaging digital content
Reviewing analytical data to improve engagement and reach on social platforms
Developing advertising campaigns for philanthropic investors who donate an average of $5,000 per proposal
Maintaining relationships with JMU alumni

withSimplicity Beauty

Digital content creation through blogging and Instagram for over 20,000 followers
Developed reels and photography for withSimplicity's social media pages
Worked alongside the marketing manager on ideas and content planning weekly

Altitude Apartments - Campus Life & Style

Leased student apartments for JMU and neighboring universities for 400+ residents
Worked alongside leasing manager on marketing tactics and ideas for residential events and leasing incentives
Conversing with residents on a daily basis
Generated new ideas to ensure the property's full occupancy through marketing and content strategy

Women for Madison - James Madison University

Managing Instagram and Facebook accounts alongside my manager
Grew Instagram account from 600 to 1,000 followers
Implementing advertising campaigns to promote social growth for members and over 1 million dollars donations for the organization
Creating various graphics and photographs for social platforms to stimulate growth and relationships