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Experience 

Digital Marketing Associate

sep 2023-Current

Kayo Conference Series

  • CSS and HTML backend/frontend development for the brand's website

  • Conducting competitive research and analysis for partners to expand recruitment channels, and investment partners to expand fundraising connections for brand

  • Vast software knowledge including Mailchimp, Chamaileon, Cvent, Insightly, Ticketspice and Hubspot integration

  • Directly managing the brand's LinkedIn and YouTube presence

  • Ticketing event marketing and target audience recruitment

  • Strategized campaigns and social media to drive higher conversions

marketing and program development intern

Jan 2023-Sep 2023

Lighthouse Labs RVA

  • Creating marketing content for website/blog, newsletters, publications, and social media for Lighthouse Labs; including written and visual componentsLinking and posting various products with affiliate links for optimal commission for the brand

  • Conducting competitive research and analysis for pipeline partners to expand recruitment channels, and investment partners to expand fundraising connections for portfolio

  • Assisting with fundraising efforts and outreach for corporate partners and individual donors that support our non-profit efforts

  • Helping manage Lighthouse Labs social media presence on CrunchBase, Facebook, LinkedIn, AngelList, Instagram, YouTube etc.

Social Media Coordinator 

Jan 2023-July 2023

Boxwood Home Staging

  • Maintaining user engagement on social media platforms, specifically Instagram and Like to Know It

  • Analyzing current business practices and data while offering improvement strategies

  • Linking and posting various products with affiliate links for optimal commission for the brand

  • Designing content and outreach methodology for high social engagement for over 10,000 followers

https://www.boxwoodhomestaging.com/

Digital Marketing Specialist

sep 2022-Current

Lifetraxx

  • Develop and execute a strategy, system, practical organization, and working calendar for creative, engaging, and sustained social media posts across major external social platforms.

  • Craft, arrange, schedule, and co-post a modest yet steady flow of visually and emotionally compelling social media message content (static and video posts), centered around music and the power of music, across the major social media platforms

https://www.lifetraxx.com/

Digital Media Assistant

sep 2021-may 2022

Corporate Foundations and Relations - James Madison University

  • Creating active and engaging digital content

  • Reviewing analytical data to improve engagement and reach on social platforms

  • Developing advertising campaigns for philanthropic investors who donate an average of $5,000 per proposal

  • Maintaining relationships with JMU alumni

https://www.jmu.edu/corporatefoundationrelations/index.shtml

Digital Content Intern

may 2021-aug 2021

withSimplicity Beauty

  • Digital content creation through blogging and Instagram for over 15,000 followers

  • Developed reels and photography for withSimplicity's social media pages

  • Worked alongside the marketing manager on ideas and content planning weekly

https://withsimplicitybeauty.com/

Sep 2020-jan 2023

Leasing Professional & Social Media Coordinator

Altitude Apartments - Campus Life & Style 

  • Leased student apartments for JMU and neighboring universities for 400+ residents

  • Worked alongside leasing manager on marketing tactics and ideas for residential events and leasing incentives

  • Conversing with residents on a daily basis

  • Generated new ideas to ensure the property's full occupancy through marketing and content strategy

https://www.livethealtitude.com/

Social Media Manager

nov 2020-may 2023

Women for Madison - James Madison University

  • Managing Instagram and Facebook accounts alongside my manager

  • Grew Instagram account from 600 to 1,000 followers

  • Implementing advertising campaigns to promote social growth for members and over 1 million dollars donations for the organization

  • Creating various graphics and photographs for social platforms to stimulate growth and relationships

https://www.jmu.edu/womenformadison/index.shtml

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