JMU in lA

Our team conducted a detailed social media audit, developed a cohesive brand voice, and created a content calendar tailored to engage students, alumni, and prospective participants. Through strategies like launching a TikTok account, rebranding Instagram with optimized visuals, and increasing interactive content, the campaign successfully boosted engagement, particularly on Instagram and TikTok, while also highlighting the program's unique offerings to its target audience of creative students and alumni.