PLay-Doh

By executing a dynamic, multi-channel Play-Doh campaign aimed at enhancing brand awareness and audience engagement, my team collaborated in the development of print advertisements, TV commercials, and social media strategies that highlighted Play-Doh’s imaginative and nostalgic qualities. The campaign also incorporated out-of-home advertising, viral video content, and guerrilla marketing to deliver a memorable, immersive experience. These efforts centered on creating innovative, audience-focused content that brought Play-Doh’s vision to life across diverse platforms.