Rise Campaign
Designed a targeted campaign for RISE, an organization committed to uplifting the Black community by amplifying voices and fostering empowerment. The campaign focused on engaging potential donors in Waynesboro and across Virginia to secure funding for additional shelving and advocacy programs supporting Black youth. The team created impactful promotional materials, such as brochures, flyers, and infographics, to effectively convey RISE's mission and inspire community involvement.
Their Mission
"RISE will be a vehicle for giving voice to the voiceless, strength to the weak and support for the lost within the Black community. RISE will give hope back to the Black community." -Rise2018.com. RISE is dedicated to empowering the Black community by amplifying their voices, strengthening individuals and families, and fostering opportunities that lead to systemic change and equality. Their mission focuses on creating pathways for success and advocating for equity through education, community support, and advocacy programs.
Our Goal
We wanted to target a range of people for RISE. Specifically, to target donors within the Waynesboro community and across the state of Virginia. Rise mentioned the importance of donations to help build more shelving within their facility. Donors funds will benefit not only for future shelving, but also with allocating funds in different areas like the advocacy program for black youth.
The Team
Samantha Aldridge, Sid Arks and John Breeden
